![]() Lehrer writes that the best decisions are not always deliberate and rational rather, they are "a finely tuned blend of feeling and reason."Īfter 260 pages of case studies and stories of real-life "deciders," it's not exactly the revolutionary, satisfying pay-off the reader is looking for. Using anecdotes, psychology experiments and cutting-edge neuroscience research, Lehrer argues that by thinking harder about how we think, we can make better decisions. These are the two questions that Jonah Lehrer, popular science writer and author of Proust Was a Neuroscientist, asks in his new book, How We Decide. But how do we make decisions? And how can we make those decisions better? We get up for Calculus section when our alarm clock rings (or we don't). Many of these decisions seem unconscious: We open the fridge and take out a Coke. ![]() ![]() A player on Deal or No Deal could risk it all on suitcase number five.įrom sports to grocery shopping to gambling, we make a staggering number of split-second decisions every day. A mother at a supermarket could choose Knott's strawberry jam over a jar of Smucker's. In the time it takes you to read this sentence, a NFL quarterback could scan the field, find an open man and throw for a 50-yard touchdown. ![]()
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